Email Marketing

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Email Marketing FAQs

When you sign up to use our email marketing service, you enter into an agreement that says you have obtained any email addresses you send a message to legally, and that you have permission to send to that address. Additionally, you are required to include your contact information and an unsubscribe link. These steps keep your communications legal and your customers happy.

Our system requires you to agree to use a permission-based mailing list. Permission-based email refers to email messages sent to Contacts who requested them, in contrast to unsolicited email messages or spam. You can obtain specific permission to receive email directly from a Contact, or have an existing customer relationship that implies the customer wants to receive your email messages.

Many people, particularly email marketers, have varying definitions of what constitutes permission-based email in terms of direct or implied consent.

Express Email Marketing® requires that each recipient of a campaign agree to receive your communications either directly (by opting in to your contact list) or indirectly (by you indicating an ongoing relationship with the contact that the contact does not dispute).

Build your permission-based email list by creating and placing a sign-up form, called an Opt-In Magnet, on your website. Visitors to your site can then use the form to subscribe to your mailing list.

You have access to over 160 different pre-made templates, plus the ability to create a totally custom template from scratch - or have us create one that matches your site perfectly!

Head on over to and check out the comparison chart we have put together showing how we stack up against the competiton!

You can run reports to see total number of recipients who opened and viewed your message, plus how many address were bounced back or unsubscribed, and more!

Absolutely! You can get copy-paste code once you log into your account to start right away, or have us integrate it for you!